We supervise empirical, conceptual or technical projects or theses in the fields of mobility, food and energy. The topics are usually located at the interface between computer science and consumer sciences. Methodologically, a multitude of approaches between data science and qualitative research can be applied.
In the following you will find current proposals for projects or theses. However, we are also happy to supervise your own topics if they fit into our subject areas.
- How personal is personalized advertisement online?Advertising networks use personal data to make ads on websites, for example, more targeted and thus more effective. The degree of personalization here has an advantage and a disadvantage: On the one hand, good personalization can lead to privacy concerns being reduced because the added value is increased. At certain…